The impact of globalisation is not limited to food and commodities prices. With the accelerated urbanisation, increase in disposable income, improvements in standard of living come a "care-less" "I-can-pay-so-why-should-I-bother" attitude. Amongst the many limited resources we take for granted, perhaps the most mis-used is water. There are many in the world with no access to clean water. Let's treat our water as a valuable. Do not waste water.